Frito-Lay risked losing consumer trust by using olestra. Give me snack foods that encourage positive behaviors around balance and moderation please (like 100-calorie packs), not negative behaviors that encourage over-indulging.ģ) Consumer Trust–Never put your flagship brands in danger with a questionable ingredient.
#Wow red goes faster full
If the FDA has concerns, why would you want to take a risk with public safety on a food item bearing the names of your beloved flagship brands? My advice is to run away from a red flag like this one f-a-s-t.Ģ) Health Concerns–It’s only human nature to want a “magic pill” so we can eat whatever we want without dietary consequences, but a diet full of olestra isn’t the answer either. Warning Label–The FDA required a warning label on the front of the package. Lay’s even ran a campaign around this fact–“Nobody can eat just one.” Any junk-food connoisseur knows that the worst-case scenario should always be evaluated when a new ingredient is being considered, and that means eating an entire package in one sitting.ģ. When it comes to junk food, anyone in their right mind knows that no one follows the serving size suggestions on the back of the package. Taste Test–No doubt that taste tests took place comparing the WOW Chips to their fatty counterparts, but exactly how many chips were eaten in this side-by-side comparison? My bet is that no one thought to do a true product test, eating the entire bag in one sitting. Amazing yes, but where’s the catch? If someone would have stopped and thought “It’s too good to be true,” then maybe they would have discovered the toll olestra takes on the body when eating more than an ounce of the stuff.Ģ. An ounce of WOW Chips has 0 fat and only 75 calories. An ounce of regular chips contain 10 grams of fat and 150 calories. Dietary Evaluation–When you stacked up the numbers, you couldn’t help but find them attractive.
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